Bvlgari, is the ancient Roman style of writing Bulgari and originates from the Greek founder Sotiris Boulgaris. Boulgaris began his career as a jeweler, in Paramythia in Greece. In 1877, he left Greece for Corfu, carried on to Naples and then finally settled in Rome, where he inaugurated his first shop in via Sistina. In 1905, he along with his two sons opened the jewellery store in via dei Condotti, which is now the main store of Bvlgari. The store became a favourite of the rich and the famous because of their excellent quality of Greek and Roman fusion designs. Today, Bvlgari has more than 230 retail outlets all over the world. Its Swiss counterpart, the Bvlgari Time S.A was formed in 1980 with its headquarters in Neufchatel, and is assigned to look after the production of the Bvlgari watches. The Bvlgari make almost 29% of the company’s annual turn over through their watch industry. Bvlgari now produces its own watch parts for its watches, which have basic designs but a high quality mechanism. Bvlgari showrooms are situated at top locations of the world, places which are mainly inhabited by the filthy rich. In Basel World 2006, Bvlgari launched the Bvlgari Assioma Multi Complication watch with tourbillion, a perpetual calendar and a second time zone. Bvlgari is world renowned because of its production of various luxury items, including handbags, perfumes, accessories and hotels, apart from its exclusive watches.